Built around what you sell
The structure, colours and copy follow what you sell and to whom — not a template adjusted after the fact.
Websites for small businesses in Israel
A website that looks like your business — not like another template.
Customers understand what you do in seconds and reach you with one tap from their phone. I plan, design and build it — from the first conversation until it's live.
For neighbourhood shops, trades, service businesses, cafés and restaurants.
Where are you starting from? A few short questions, no commitment
- A new websiteNo site yet, or only a social page
- Improve my siteThere is a site, and it isn't doing the job
- Not sure yetWe'll help you choose
Get a quote
Tell me about the business. I’ll come back with a written quote.
A few short questions, and each one changes something in the site I suggest. You see what I understood as you go, you can correct any line at the end — and only then is it sent to me.
4 more steps
What is closest to what you need?
Prefer to skip the questions?
Write to me directly — a single sentence is enough to get started.
What you get
A website that works for your business. Not just one that looks good.
Every site here is built around one question: what does your customer need to understand and do? Everything follows from that — the structure, the words, the photography and the button at the end.
The phone comes first
The first enquiry almost always comes from a phone. The site is designed for that screen first and for the desktop second.
Contact in a single tap
A WhatsApp button that opens with the message written, email, and at the higher levels an order placed on the site itself. Customers never have to work out how to reach you.
Hebrew that reads right
Genuinely right-to-left: menus, forms, numbers and images where they belong. English — or both languages — when the business needs them.
One person, one point of responsibility
The person you talk to designs the site, writes the code and tests it. No studio, no intermediaries, no “let me check with the developer”.
Tested before it goes live
Every site is checked at several screen widths, with the keyboard, for contrast and for loading speed, and passes a security-readiness check before it goes live. Accessibility and security are part of the work at every level — not an add-on.
In writing, not on a call
What you are promised — before you pay anything.
These rules are written into the proposal for a basic site. For the other levels they are set in the proposal itself.
A first draft within 12 working hours
From the moment the project is ready to start — the questions answered, the scope agreed and the first payment made. Working hours: Sunday–Thursday, 9:00–18:00.
A final price in writing, before you pay
First a price range, then a written proposal with a final price. It does not change midway — only if we agree together to add scope.
Up to three revision rounds
Consolidated rounds before the site goes live, within the scope we agreed.
A 30-day warranty
A defect in what was built is fixed at no cost during the first month — with or without monthly support.
The domain and the accounts are yours
Everything is registered in your name. I get temporary access when needed — no passwords, no dependence on me.
Monthly support — only if you want it
You can buy a one-time site with no subscription. If you choose support, you can cancel it with notice.
Selected work
3 levels of work, 6 demos you can open and test.
Every demo is a fictional business I built from scratch to show what a level includes. Two different businesses per level, so it is clear that the level is a standard of work — not a type of business.
6 demo sitesBASIC WEBSITE
This is what that level can look like — demo sites for illustration only
PROFESSIONAL WEBSITE
This is what that level can look like — demo sites for illustration only
PREMIUM CUSTOM WEBSITE
This is what that level can look like — demo sites for illustration only
Three levels of work
Three levels — set by what the site has to do
The level is set not by the type or size of the business but by what the site has to do: explain and lead to an enquiry, show and take orders, or carry a whole brand. The same kind of business can fit different levels — it depends on the goal. Each level builds on the one below it.
BASIC WEBSITE
- One page
- WhatsApp enquiry
- A service price list
When it fits
When the site mainly needs to explain what you do, where and roughly for how much — and lead to one clear enquiry. Usually a service or local business with no site, or a template page that does not represent it.
For example
- An electrician who wants enquiries from their own area
- A fitness coach showing classes and prices
- A repair workshop that wants fewer “how much is it?” calls
The problem it solves
A customer looks you up and gets no answer: what you do, where you work, how to reach you. So they call to ask — or they call someone else.
What you get
One page with five to seven parts, read top to bottom and ending in an enquiry. Hand-coded rather than assembled from a template, and fast on a mobile connection.
What it usually includes
- A service menu with an opening price per service
- A WhatsApp enquiry that opens with the message pre-written
- Service area, opening hours and how to get there
- A trust section: your certifications, insurance and warranty
- One language (Hebrew) — a second language is an add-on
How it looks and feels
Deliberately restrained: one typeface, one accent colour and a clear order — what matters first, what comes next. One strong image at the top, no effects for their own sake. Light and dark mode, full right-to-left Hebrew.
What the next level adds
The next level adds a product catalogue with categories and filters, and a proper ordering journey instead of a single page that ends in a conversation.
PROFESSIONAL WEBSITE
- Catalogue & filters
- Cart & ordering journey
- Delivery or collection
When it fits
When there is a lot to show — products, categories or several service areas — and customers need to find, compare and order, even when you are not available to answer.
For example
- A pet shop with hundreds of products
- A nut shop that sells by weight
- An electrician with several trades and a page per service
The problem it solves
There is plenty to sell and nowhere to show it. The customer cannot see what you carry, what it includes or what it costs, and the only way to order is to catch you on the phone.
What you get
A rich site — one page or a few — with a category structure, a properly structured product catalogue with real data per item, and an ordering journey that ends in a confirmation screen with an order number.
What it usually includes
- A catalogue with categories and filters (with quick view where it is needed)
- A cart and an ordering journey through to a confirmation screen — plus “buy now” straight to checkout
- Delivery or collection, with a fee and a free-over threshold
- Options per product — weight, size or quantity
- Explanatory sections: how ordering works, delivery, FAQ
How it looks and feels
A catalogue, a product view and a cart that each look distinct — so the customer always knows where they are. Prominent product photography and one small interaction that serves the product itself. Checked on the phone before the desktop.
What the next level adds
The next level adds design built for this brand alone, product storytelling, and a screen where the customer assembles their own order.
PREMIUM CUSTOM WEBSITE
- Ordering that works the way the business does
- Design and photography built for the brand
- Product storytelling, not just a list
When it fits
When the brand is what sells — and the site needs to feel like the place itself, not like anyone else's. Usually a business whose product is an experience and an impression.
For example
- A chocolatier selling gift boxes
- A boutique bakery taking pre-orders
- A chef's restaurant that wants the site to feel like an evening there
The problem it solves
The product has no real competition, but online the business looks like everyone else. When the site looks like everyone else's, it is harder to explain why your product is different.
What you get
A flagship site built around this one brand: original design, product storytelling and one interaction that works the way the business does — for example ordering by baking hour, or a gift box shaped by who receives it.
What it usually includes
- Typography and photography chosen for your brand — not a kit that repeats everywhere
- Product storytelling and brand sections, not just a list of items
- Ordering that works the way the business does: by baking hour, or a gift box shaped by who receives it
- Depth and motion where they serve the product — like the praline box in the Bonbonika demo, sealed with your card message on its lid (3D models are scoped and priced separately)
- Measured motion that switches off entirely under reduced-motion
How it looks and feels
Every decision goes back to the brand: its own typography, photography that leads the page, and one detail that stays with you. The site stays fast and accessible here too — premium does not mean heavy.
What sits beyond this level
Beyond this level: customer accounts, live inventory, card payments through a real payment provider, or a link to a management system. None of these are part of any level — they need a provider account and server infrastructure, and are scoped and priced as a separate project.
Once we understand the need together you get a clear price range, followed by an organised written proposal with the scope, the timeline and the payment terms — with no obligation.
These are examples, not boxes: an electrician with a strong brand can choose Premium, and a small chocolatier can start with a basic site. The questions at the top of the page suggest a direction from what you tell me — and the decision is made together, in a conversation.
The three levels are a starting point for a conversation, not a fixed menu. The exact scope and the price are set in a written quote after a short call about the business.
In the sites I build for clients, real card payments, a members' area and live inventory are not part of any level. They require a provider account and server infrastructure, and when they are needed they are scoped and priced as a separate project.
Already have a website?
You don't always have to start from scratch.
I look over the current site — only what any visitor can see — and recommend one of three paths:
A focused fix
Speed, a proper phone layout and a clear contact button — without touching what already works.
A design refresh
A new design on the same content and structure, when the site looks dated or doesn't reflect the business.
A rebuild
When features are missing or updating is hard — a new site, with a careful move from the old one.
The domain and your email addresses stay yours. When a site is replaced, the old page addresses are redirected to the new pages — so what already works on Google isn't lost.
Improve my current siteHow it works
You know your business. I handle everything else.
Five steps, no technical jargon, and no guessing what happens next.
A short conversation
A short first conversation with no obligation: you tell me about the business, the customers and what the site has to do. The questions at the top of the page are a good place to start.
A written quote
After the call you get a quote with the level, the scope, the final price and the timeline — with no obligation. You pay only once the final price is written down and agreed.
Content and materials
What you need to do is mostly gather the facts about the business, a logo and photos if you have them. The organising and the writing I do together with you.
Build and test
I build, test on the phone and the desktop, and show you before anything goes live. For a basic site: a first draft within 12 working hours of the project being ready to start, and up to three consolidated revision rounds.
Launch, and after it
The site goes live on the business's own domain, on accounts registered in your name. A basic site comes with a 30-day warranty on defects — with or without ongoing support. Monthly support is optional and can be cancelled with notice.
Who builds the site
You talk directly to the person who builds the site.
I build every site here myself, from the first conversation to launch. There is no studio, no account manager and no team passing the project from person to person. The person who answers you is the person who designs it, writes the code and tests the result.
The work is done in code written for this one business. That is what makes Hebrew and English in the same site possible, along with light and dark mode, full keyboard navigation and fast loading on a phone — things that are hard to reach when you start from a ready-made template.
The demos in the portfolio are fictional businesses I built to show levels of work. They are not clients, and there are no testimonials, ratings or client logos anywhere on this site. When there are clients who want to appear here, they will appear under their own name and with their permission.
Ron Tal
Developer & designer — Ron Tal Web
Direct contact
No call centre and no front desk. The ways to reach me:
Let’s talk on WhatsApp Phone +972 55-455-2522ron.tal.ai.web@gmail.comHow much does a website cost?
It depends on the level and the scope. Each of the three levels sits in a different range. Once we understand the need you get a clear price range, followed by an organised written proposal with a final price, a timeline and the payment terms — with no obligation.
How do I know which level fits me?
By what the site has to do. If its job is to answer questions and bring in an enquiry — the basic level. If you need a catalogue and orders — the professional level. If the brand itself is the product — premium custom. A short call settles it, and I will tell you when a lower level is enough.
How long does a website take?
For a basic site, a first draft you can look at arrives within 12 working hours (Sunday–Thursday, 9:00–18:00) of the project being ready to start: the questions answered, the scope agreed and the first payment made. The full build depends on the scope and on how quickly the materials arrive, so it is written into the proposal in advance — not guessed on a call.
Do you use AI to build the site? What does that mean for me?
Yes — like most people who build websites today. AI tools help me write and check code faster, suggest wording for the copy and run automated accessibility, speed and screen-width checks before every launch. What stays human: every request is read by a person — me — before anything is decided; price, scope and schedule are set only in a written quote; and no text goes live without your approval. There is no chat on this site pretending to be a person, and nobody can promise more enquiries — not AI either. What I do build: a site that is clear, fast and tested.
What do I need to provide?
The facts about the business: what you do, for whom, where, opening hours and contact details. A logo if you have one, and real photos if you have them. The rest — structure, wording and design — I work out together with you. At the higher levels we also talk about product data.
Can the site you build for me take payments?
Real card payments are not part of the levels of work. They require an account with a payment provider, server infrastructure and their own legal terms. The demo sites show the whole ordering journey up to the payment screen; connecting a real provider is scoped and priced separately.
Will the website work well on mobile?
Yes, and that is where it starts. Every site is designed and tested on a narrow screen before the wide one, down to a 360 pixel width.
Can I have the site in two languages?
Yes. This very site runs in right-to-left Hebrew and left-to-right English, and five of the demos show it working. A second language extends the scope at every level, so it goes into the quote — and if your business does not need it, there is no reason to pay for it.
What happens if you are not available?
The site does not depend on me to keep working: it runs on hosting that keeps serving it when I am unavailable, and there is no system in it that needs daily maintenance. The domain and the accounts are registered in your name, and you get an orderly handover at the end — so you are not dependent on one person.
Who owns the domain and the site?
You do. The domain and the hosting account are registered in your name and paid by you, and I get temporary collaborator access when needed — without asking for your passwords. If you decide to carry on without me, my access is removed and that is it: no transfers, no dependence.
I already have a website. Does it need rebuilding?
Not necessarily. I look over the current site — only what any visitor can see — and recommend a focused fix, a design refresh or a rebuild, depending on what is actually missing. The domain and your email addresses stay yours, and when a site is replaced the old page addresses are redirected to the new pages so what already works on Google isn't lost.
Can the website be updated later?
Yes. The site is built cleanly so that content can be updated, a section added or a level upgraded when the business needs it — without rebuilding.
What happens after launch?
A basic site comes with a 30-day warranty on defects in what was built — with or without ongoing support. After that there are two ways: monthly support, which is optional and can be cancelled with notice, or a separate request whenever you need something — with a quote before any work starts.
How do I pay?
In two parts: about a third of the price when work starts, and the rest before the site goes live. The final price is written into the proposal and agreed before the first payment, and it does not change midway — only if we agree together to add scope. Online payment opens after the card processor's approval, and it will be made on the processor's secure page — never on this site. Until then I get back to you to arrange the payment.
Are the demos real clients?
No. All six demos are fictional businesses I built myself to show levels of work. There are no testimonials or client logos on this site, because I would not want to show you something that is not real.
Do you work with every kind of business?
I work with small businesses across different fields — retail, trades, services and food. A short call will help us understand the fit and the right approach.
Ready to start? A few short questions, no obligation.
You see what I understood as you go, then send it to me — and I come back with a direction and a written proposal. You can also just message me.